Mario’s Pizza & Sub Shop

The Client: Craig Sterkel

The Brief: Logo design for Mario’s Pizza & Sub Shop.

Client Testimonial: “Doug produced exactly the image we needed for our business on the first try. I was amazed by his ability and professional conduct. He was very pleasant to work with and always aimed to please us by offering suggestions and doing little extras.”

Project Description:
The local owner of Mario’s wanted me to design a logo for his pizza shop. He wanted it to be fun, inviting, and friendly. As sometimes happens I get this picture in my head immediately of what the design should be, usually while the client is describing what he wants. So I began drawing sketches of Mario. I have to admit he was definitely influenced by the portly plumber of countless Nintendo games.

My inspiration for the car came from Benny—the whacky cab in the movie Who Framed Roger Rabbit? Back then I did not have a computer so the artwork you are seeing here is actually a remake (done in Illustrator) of the original design which I drew on Bristol board.

The client was well pleased and since this was only my second logo job I got paid in free pizzas! Not a bad deal for a starving single guy at the time.

Doug Cloud is a professional freelance illustrator who specializes in creating original designs that give unique personality to web sites, blogs, brands and many other forms of visual communication. If you have a project that needs his special touch then contact him today.