Posted by Doug Cloud on Mar 7th, 2010 | 2 comments
As a designer I am often encouraged and inspired by the works of others. One of the designers whose work truly inspires me is that of Barry Downard.
Barry lives with his wife, two Border Collies, a Lesotho mountain dog, and a transient population of wild and not-so-wild animals on a small farm in the beautiful Dargle valley in the KwaZulu-Natal Midlands, South Africa. Trained as an interior...
Posted by Doug Cloud on Mar 7th, 2010 | 0 comments
In this follow up article to Branding Me I would like to expound a little further on the matter of brands and why they are so important.
Brand loyalty is phrase that carries a lot of clout. The reason for this is that people are visually-driven creatures. Consumer behavior, just like any other human trait, is habitual. The image surrounding a company’s brand distinguishes them from the...
Posted by Doug Cloud on Mar 7th, 2010 | 0 comments
Branding is something I have been doing now for over thirty years. Back in the day this was simply referred to as logo design.
Back then I would meet with a client to discuss their ideas and goals for their particular logo and then sketch out concepts with pencil and Bristol board. Now with the advent of computers and graphics programs this process is more streamlined, but I still utilize the...
Posted by Doug Cloud on Mar 7th, 2010 | 0 comments
Simplicity, if done properly, can be an art form unto itself.
To give you an idea what I’m talking about check out this site for Nesbitt Research. This is an awesome example of simplicity and what’s even more amazing is that Nesbitt is using the Thesis theme.
The reason simplicity works is because of it’s functionality – it’s minimalist nature begs the reader to...